Privacy Policy
Petvo Labs LLC (“Petvo™,” “we,” “us,” or “our”) operates the Petvo™ mobile application, websites, Cloud Tag™ accessories, and related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, share, and protect information when you use Petvo™.
1. Information we collect
Depending on how you use Petvo™, we may collect:
- Account information: name, email address, phone number, profile photo, and sign-in provider details (Apple, Google, or email/password).
- Pet profiles: pet name, photo, species, breed, sex, color, age or birthday, weight, microchip number, medical notes, vaccinations, medications, allergies, emergency contacts, and veterinarian details.
- Tag and device data: Cloud Tag™ identifiers, activation status, and limited technical logs needed to operate Lost Mode and finder experiences.
- Finder interactions: when someone opens a Petvo™ Cloud Tag™, we may process the public information you chose to share and limited operational data (for example, that a scan occurred).
- Shop and checkout data: when you purchase through our website, we collect order details, pet personalization inputs (such as pet name and photo), shipping address, contact email/phone, and payment status. Card payments are processed by Stripe; we do not store full payment card numbers on Petvo servers.
- Shipping and fulfillment information: shipping address, shipping status, and tracking numbers when provided by our fulfillment process.
- Order history access: if you request a My Orders link, we associate a secure time-limited access token with the email used at checkout so you can view your orders.
- Customer service and operational records: notes and records our team keeps to fulfill orders, support beta access, and respond to requests.
- Newsletter signup: email and name you submit when you affirmatively opt in to Petvo updates, plus consent timestamp, source, and consent text version. Purchasing a product does not by itself subscribe you to marketing email.
- Product reviews: name, email, rating, and review text you submit. Review photos are not accepted unless we enable a restricted photo feature later.
- Referral attribution: referral codes and related click/purchase attribution used to understand how people discover Petvo. Referral rewards are not currently paid out.
- Support communications: messages you send to us, including contact details you provide.
- Usage and diagnostics: app performance, crash, and aggregate analytics that help us improve reliability and security.
2. How we use information
- Provide and maintain Petvo™ accounts, pet profiles, medical records, and Cloud Tag™ features
- Process shop orders, personalization, shipping, and fulfillment
- Send transactional emails about orders, beta access, and security (via Resend when configured)
- Provide secure order-history access links you request
- Show finder-facing information according to your privacy and Lost Mode settings
- Enable shared ownership / co-owner access you approve
- Operate customer service and internal operations records
- Store newsletter subscriptions only when you consent; you can unsubscribe anytime from a link in our emails
- Moderate and, if approved, display product reviews
- Track referral links for analytics (not as a guaranteed rewards program)
- Generate aggregate analytics (for example revenue and signup counts) that do not require publishing personal customer lists
- Protect against fraud, abuse, and unauthorized access
- Comply with legal obligations
3. Stripe checkout and payment processing
Online purchases are processed by Stripe. Stripe receives payment and checkout information according to its own privacy policy. Petvo receives confirmation of payment, customer contact details needed for fulfillment, and order metadata. We use this information to fulfill your order, provide beta-related access when applicable, and support you.
4. Transactional email (Resend)
We may send transactional messages (for example order received, shipping updates, beta approval, or a My Orders access link) through Resend when our sending domain and API key are configured. These messages are not marketing newsletters. If email delivery is not configured, some messages may be delayed until the system is ready.
5. Newsletter and marketing consent
Newsletter signup requires affirmative consent (for example checking a subscribe box). We store consent time, source, and consent text version. We do not treat a purchase, beta request, review, or referral click as marketing consent. Marketing/promotional emails include an unsubscribe link. You can also email care@petvolabs.com to update preferences. You may contact us to request removal from the subscriber list.
6. Order history and magic links
My Orders links are sent to the email used at checkout and expire after a limited time. Anyone with the link can view that email’s order history for the life of the token. Treat the link like a password, do not forward it, and request a new link if you believe it was exposed. Requesting a link does not confirm to third parties whether an email has purchased from Petvo.
7. Product reviews
Reviews you submit may include your name and review text. Reviews are unpublished until approved. We may refuse or remove reviews that violate our Terms. Email addresses submitted with reviews are used for moderation and are not shown publicly.
8. Referrals
If you share a referral link, we may record that the link was used and whether a related purchase occurred. This is for analytics and a future-ready rewards design. No referral payment or guaranteed reward is currently offered.
9. What finders can see
You control what appears when someone opens your pet’s Petvo™ Cloud Tag™. In normal and private modes, only the fields you enable are shown. In Lost Mode, additional contact or recovery details may be displayed based on your settings. We design defaults to favor owner privacy.
10. How we share information
We do not sell your personal information. We may share information with:
- Service providers that help us host, authenticate, store, process payments (Stripe), send email (Resend), and operate Petvo™, under contractual confidentiality and security obligations
- Shipping and fulfillment partners as needed to deliver physical products
- People you authorize, such as approved co-owners or finders viewing the public profile you configured
- Legal and safety recipients when required by law, or to protect Petvo™, our users, pets, or the public
- Business transfers in connection with a merger, acquisition, or sale of assets, subject to appropriate protections
11. Data storage, security, and retention
We use industry-standard cloud services and access controls to protect your information. No method of transmission or storage is 100% secure. Please use a strong password and keep sign-in credentials and order-access links confidential.
We retain account and pet information for as long as your account is active or as needed to provide the Services. Order, shipping, subscriber, review, and referral records are retained as needed for fulfillment, accounting, fraud prevention, legal compliance, and service improvement. You may request deletion of account data via Contact Support; some records may be retained for a limited period for security, legal, or backup purposes.
12. Your choices
- Update your profile and pet information in the app
- Control finder-visible fields and Lost Mode settings
- Remove a pet photo or profile photo
- Request a My Orders link for purchase history associated with your checkout email
- Opt in (or ask to be removed) from the newsletter subscriber list
- Sign out or request account deletion via Contact Support
13. Children’s privacy
Petvo™ is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.
14. International users
Petvo Labs LLC is based in the United States. If you use Petvo™ from another country, your information may be processed in the United States and other locations where our service providers operate.
15. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the effective date. Continued use of the Services after changes means you accept the updated policy.
16. Contact us
Questions about privacy or data requests?
Petvo Labs LLC
Email: support@petvo.app
Web: petvo.app/support